There is no question that digital art is the future of media. Whether in the form of 3D animation or digital sketches, digital art has made its mark in the industry. But what many people are not aware of is how it also transformed e-commerce. Think about it. Everything you see on online stores right now is digital art. The product images; the advertisements. These are all works of art.
The increase in e-commerce sales was not only because of the pandemic. Long before coronavirus wreaked havoc on people’s lives, e-commerce was already a booming industry so much so that businesses are closing their physical stores and transitioning to online shops. The attraction is immediate and understandable.
Without needing to leave their homes, take the car, or ride the bus, people can have the access to buy just about every product in the market. From groceries to medicines to home furniture, you can have all these things delivered straight to your door. What more, customers can get gifts delivered to their loved ones without ever leaving their couches. That alone is a reason to celebrate e-commerce.
The Link Between Digital Art and E-Commerce
Understandably, one is hard-pressed to find the link between digital art and e-commerce. What is, after all, the impact of digital art on online stores? The answer is already in the question itself. Art is seen as the medium that makes customers want to transact with an online store. After all, customers will only be depending on what they see on the website rather than what they can judge with their eyes in real life.
The most telling aspect of digital art’s role in the future of e-commerce is in the products’ images. Business owners are always looking for e-commerce product photo editing tools and services because they understand how important the product photo’ quality is. Think about it from the perspective of the customer. Would you buy from an online store that has grainy and blurry photos of their products? More importantly, will you even navigate a website without poor-quality images? They don’t make such a great impression, right?
Digital art also revolutionized the actual web design of the e-commerce site. Decades ago, websites used templates, animations, and graphics without realizing what they do to the site’s bandwidth. As a result, sites could not load without lagging and customers have walked away from websites they would’ve been patrons of if not for the slow loading.
Today, website designers understand the value of using and maximizing the potentials of digital art. They are no longer reliant on pre-made templates and graphics that eat up their bandwidth. Now more than ever, web developers and designers can have their design elements custom-made. This gives them the power to convert digital art products into a format that will be friendly to their websites.
E-Commerce and Digital Art During the Pandemic
Pre-pandemic, digital art is already making waves in the e-commerce industry. But during and after the pandemic? Digital art will be front and center of what e-commerce needs—a way to reach out to the target market. In the past, when customers are not sure about an item they are eyeing online, they will simply go to the physical store. Even when the deals are better online, they can still come and check out the item in person. This was possible but not advisable during the pandemic.
E-commerce businesses then realized the importance of bringing reality to the internet. They experimented with augmented and extended reality, bringing their products and services closer to their target market. With these kinds of technology, which will complement product images, online businesses thrived during the pandemic. They will use the same formula in a post-pandemic world.
The quality of the images on an e-commerce website speaks volumes to the investment of the business owner. You can judge, for example, the importance that owners place on their customers’ demands by how well they invest in creating high-quality images for their e-commerce sites. Digital art isn’t new to e-commerce but if until now, businesses cannot make the leap, then the fault lies on the business owner’s feet.
The success of a business these times is hinged on its ability to adapt, conform, innovate, and revolutionize the experiences of the customers. They need to learn the advantages of using technology such as digital art in their e-commerce websites. As far as online businesses are concerned, they will always fall short compared to physical stores because of their limitations. The one thing that will bridge that gap is digital art.