It’s no secret that video marketing is now king. It’s an excellent way to give your target market a run-down of your products and services, including how it works as well as its features in only a few of seconds or minutes.
Thanks to mobile devices, videos have become more accessible than ever. However, an explainer video will only be useful if you plan it well. That’s why most companies would only hire a professional video animation company to create compelling videos for their customers. But for those who want to make one themselves, how do you increase the odds of creating a successful explainer video?
Know your target market
As with any other type of investment, it’s always best to know your target market intently. Business.com Digital Media says that your video must appeal to your target audiences to ensure its effectiveness. It’s essential to understand your market’s age when creating videos, too to give you a thorough understanding of what approach to take to make an impact.
Remember that while older customer segment might prefer a particular type of pitch, younger ones will respond well to a different one altogether.
Use the right tone
Forbes Magazine says that explainer videos are an excellent way to provide as much information in the shortest possible time. One way to ensure that is by creating a video that will immediately capture your audience’s attention.
So, ask yourself if your target audience will respond to your ideas. Once you’ve established your thoughts, the next step is to consider the type of tone you’ll use. Will they respond well with serious or funny visuals? Deciding on these matters will help determine the best way to talk to your audiences.
Establish your primary selling points
To create compelling marketing videos, you want to show your audiences what makes your products or services different from others. Also, you want to show how your products can solve your target market’s particular problems or challenges.
Create a list of all your products’ or services’ key selling points. Then, choose the top items on the list once you start creating the video’s concept. It’s also highly advisable to keep the videos short while getting your message across succinctly. Remember that online customers have a shorter attention span.
Add a call to action
Any marketing material will not be complete without a call to action. So, establish what you want your viewers to do after watching the video. For instance, do you want them to give you a call or email you? Or do you want them to click a link to lead them to your website? Whatever your message will be, it’s essential to include it in your script.
These are only a few of the tips that you can use to create a compelling explainer video. If you want to make one but don’t know where to start, you can look at a couple of videos that your competitors have uploaded. Find the right inspiration and ideas for your video.